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(話し)言葉は風 Words are wind (or air)

On a NHK radio program on December 17th, I have heard a Japanese businessman ,who has been working in Kenya and Rwanda more than 50 years, saying that in some African countries they have the expression of the spoken words being wind (or air). It means that they are not visible and have no shape either so that they do not feel (take) responsibility for what they have said. That is why it is important to write down what they said and keep it with their signature for the future confirmation of carrying out their word.
It seems that the same can be said in Japanese politics too judging from tha fact that the political manifesto was just a paper though we have an idea of taking responsibility for what we say.