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おひとりさま  Single life

I see the words as the book title written by Ms Chizuko Ueno, a a professor emerita of Tokyo University. The words may have the negative image of being lonely, but it may positively mean he or she is leading an extremely independent life as much as possible and taking responsibilities by themselves. This can be said to companies and/or organizations. Being small is good and cool, not bad or wrong at all.